Today's #hamRadioBreadth: Gamification.
Hunting and gathering is a human trait. Many hams collect countries reached. Verified 100 countries (and ~$45) get you the venerable DXCC certificate to adorn your shack.
Today, similar certificates can be had for contacts with stations on islands, hill tops, near mills, castles, lighthouses (and occasionally even toilets), or special event stations "X years YZ".
I don't hunt much myself, but enjoy the demand when operating from a collectible hilltop.