"At the moment, we don’t even know whether all this privacy violation works as advertised."

"Ebay lost 63 cents on every dollar they put into Google search advertising"

"Beliefs formed on insufficient evidence seem tough to move," Rao wrote.

"When these experiments showed that ads were utterly pointless, advertisers were not bothered in the slightest."

thanks @selontheweb for the very interesting read

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